Site maintenance.

The major rôle of maintenance is to update the information shown on web site pages. Internet users have come to assume that a company's web site will be kept up-to-date and show the latest available company or product information. All too often pages are not updated regularly enough and become outdated. Web visitors like to see new information every time they come to your site. It is important, therefore, that an SME considers updating their web site on a regular basis. Regular updates should include:

• any pages where prices or tariffs are displayed
• information on new, changed, or discontinued products or services
• offers and competitions which might have passed their end date
• any Terms and Conditions which have been changed
• contact details
• seasonal images or promotions